Using Technology to Inform + Engage: Districts to Learn From

If your students, families, and employees had more options, would they still choose you? Take a lesson from the districts who already know the answer to that question because of their powerful online identities.
 


Learning

 




By building your district’s online presence through technology, you can:


Encourage
 
Encourage ongoing engagement from students, employees, and parents

 
Stand Out
 
Stand out to your community

 
High Performing
 
Communicate a strong culture of performance and success

 


Learn how to engage better with these resources:


 

Web

10 School District Websites to Learn From:
 
Your website is the first place the community turns to for finding information about the district. Learn the moves to make from 10 districts doing it right:




Read more
 

Text

89 percent of parents get information from newsletters, emails, or general notices
 
- National Center of Education Statistics July 2020
 

 

 

Like

8 Social Media Accounts to Learn From
 
Building a social media presence keeps brand messaging in your own hands. See how eight different districts are managing the conversation online:




Read more
 

Email

93 percent of schools worldwide use Facebook for marketing, and 50 percent of schools use Instagram, Twitter, and YouTube
 
- Statista, January 2021
 

 

 

District

10 Districts Leading the Way in Video
 
Videos offer viewers a way to peek into your community’s day-to-day life and culture. Check out how 10 districts are using video to make their schools shine:



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Video

92 percent of internet users watch some kind of video content online each week
 
- Kepios Pte., Ltd January 2021
 

 

 

GISD

Garland ISD: Community Relations and Parent Communication
 
Garland ISD uses their SIS to connect quickly and closely with parents and students every day, upping district-wide engagement. Take a closer look to see how your SIS can do the same:



Read more
 

Chat

56 percent of parents reported being “very satisfied" with the way the school interacts with parents
 
- National Center of Education Statistics July 2020
 

 


Want to improve your district's digital image? Dig deeper with these resources:


Marketing
 
The school district marketing plan: How Marketing Can Tip the Scales In Your Favor

 
Web Playbook
 
District website playbook video series: Four Steps to Accurately Represent Your Mission

 
Brands
 
10 Districts With Awesome Brands

 
Success Story
 
Success story: How One District Strengthened Its Brand to Stand Out From the Competition

 




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Thinking