share Stats Social


“Social media is no longer an advantage, but a necessity for those in the education segment…the first exposure [a person] will have of your brand is most likely on a social media platform,”

Jenny Li Fowler,
Director of Social Media Strategy at MIT


mail Stats 90%


90% of parents say all-school emails and newsletters are the most common method of outreach.

National Center for Education Statistics at IES

meeting_room Stats 83%


83% of parents' and guardians' most-participated-in school activity is general school or PTA meetings.

National Center for Education Statistics at IES





Master Communicator

Every district benefits from a boost in communication. Discover how to become a captain of communication between your district and community:



Secrets to K12 Communication as Told by Two Pros:

See how the experiences of two district directors of communication can help you tell your own district’s stories:

Read more



How to Increase Engagement at All Corners of Your School Culture:

It’s never too late to communicate! Explore how communicating with your community early and often about your district is the best way to build two-way engagement:

Read more






Culture Builder

Your school culture is your district’s heartbeat. Find out how becoming present, visible, and involved creates quick connection between schools and the community:



Teach Your Community about Your School Culture:

Education happens in the classroom, but your school’s culture is built across the whole district. Find out how your home office can teach the community about district-wide culture:

Read more



Authenticity and Your School Culture:

District culture is only as strong as the foundation it’s built upon. Discover how showing your true self shows true leadership for school culture:

Read more






Social Scientist

Social media is the new frontier of district + community engagement. Here’s how to be a future-ready district on the social scene:



Social Media Checklist: Parent Engagement Made Easy

Your district is already an engaging place, so get out there and share! Explore all of the ways to optimize your online presence for top-tier interaction:

Read more






Outreach Expert

Your district prospers when your community gets involved. Join the journey to becoming a pioneer for unity and collaboration:



Engagement and Equity with SIS Translation:

The key to outreach is accessibility for everyone. Learn how your SIS’s translation tools can open up engagement for the whole community:

Read more







AK12 magazine cover




AK12 logo

Find more ways to stay ahead of the future of K12:

Subscribe to Advancing K12 for free monthly articles on leadership, technology, culture, and more.