Build your brand
Are you the best choice for students and prospective employees?
Are you the one telling your story, or is someone else doing it for you?
In the age of school choice, it is more important than ever to stand out from the crowd and become a destination.
Be the school of choice
School choice may be a contentious talking point, but there's no debating the value of owning your message and providing the best possible experience for your community.
From the business office to the classroom, the benefits of a consistent brand are tangible. Read these articles to get a sense of how a little marketing magic can improve your culture, your hiring process, and even your financial transparency.
"25% of all homebuyers list school quality as an influential factor in their decision-making process."
(National Association of REALTORS, 2015)"41% of all job candidates search for information about culture before they apply."
(Talent Board, 2015)
"It's important to have a vision of what you want to accomplish with technology when it comes to branding and culture. The vision must take into account the current culture and climate within the organization and set a well-defined goal of where you want to go with the new initiative."
Michael Lawrence, communications officer,
Seminole County Public Schools
