
The Advancing K12 One-Page Pitch Series aims to help team members lead from within. We’ll package up big topics into a comprehensive, concise pitch ready to deliver to stakeholders.
This month we are exploring edubranding. As districts face increasing school choice options, presenting a compelling brand is key to communicating culture, achievement, and all the other special traits which set your school apart.
The best way to build a great brand is to shout your story as much as possible. This month's pitch showcases a couple examples of districts doing a fantastic job identifying their outstanding stories, sharing them far and wide, and celebrating kids!

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Lauren Gilchrist Blogger, Traveler, and Video Talent |
Lauren enjoys visiting school districts and spreading the word about creative, non-traditional approaches to universal challenges. Follow her for on-the-scene education journalism (with a little fun sprinkled in).